#industry
#location
Leisure
London, UK
#services
The Brief
Healing Labs is a movement, breath, and sound studio located in the heart of London, in Kensington.
With the rise of health and wellbeing awareness and due to the success of their sister company Fit Labs, a personal training gym also located in the same area, Healing Labs wanted to become a reference to those looking for a dose of calm and mindfulness.
To achieve this #mkt was asked to create a modern yet relaxing branding for the company, and a digital strategy that would include the creation of a website to be ready to celebrate the opening of their converted art gallery studio.
The Branding
When we created our initial mood board and started discussing ideas, we tried to stay away from the typical and traditional yoga related concepts as these have been severally overused.
After various brainstorming sessions regarding Healing Labs’ logo we were finally happy with our results, which contained a mixture of straight minimalistic lines with curved elements to represent flexibility, and the inclusion of neutral colours due to the nature of the business alongside greens that represent nature.
The Website
It was now time to get the website to match the brand identity created, where calmness and serenity had to be present from the moment the user would open the website. So we have used the main neutral colours across the entire website, used sporadic tones of green to keep the website on brand, and left large amounts of empty space to make sure the user wouldn’t feel overwhelmed and keep the website minimalist.
We have also synchronised the website to the company’s booking system - Mindbody, so users could purchase and book classes without leaving Healing Lab’s website.
As the sister's company website had already been created in Webflow by a different agency, we have been requested to use the same platform for ease of use and maintenance for the company owners.
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