#industry
#location
Retail
Leicester, UK
#services
The Brief
Nims Boutique is an award winning luxury jewellery, party wear and accessories shop, whose speciality is women’s partywear. The Leicester based boutique has won the awards of Asian clothing boutique of the year and small business of the year, and had various celebrities wearing her outfits, including the likes of Shilpa Shetty, Natasha Sandhu, Mehwish Hayat, and many more.
The prestigious boutique wanted to increase brand awareness via ads across the UK, to consequently increase conversions and sales.
The Process
The products sold by the Leicester based boutique only appeal to a niche audience within the UK, so the campaign had to be very targeted. To add to that, the type of events when such products are sold are extremely seasonal.
Due to her large following base on social media and large traffic on the website, we tackled Facebook, Instagram and Google. The idea was the same across all platforms: not only try to get potential clients to the website, but also bring back previous clients or people who performed certain actions.
To achieve that we have created remarketing campaigns across all platforms, in addition to the campaigns to increase traffic and sales.
The Results
606.56 %
ROAS 2021
671.20 %
ROAS 2022
Related Projects
social media marketing
pay per click
creative services
New and refreshed visual content across social media platforms and bank branches, alongside a strategic approach to new services via PPC advertising campaigns
