#mkt Logo Digital Marketing Agency
U17 Football Tournament Hero

U17 Football Tournament





Lille, France


Website Design, Website Development

The Brief

Union Sportive de Saint-André (USSA) is a sports association based in Lille, France. In 1997 the President and the steering committee of USSA Football decided to take on the challenge of bringing to the city some of the biggest football clubs in Europe, and created a tournament for under 17 and a dedicated committee for the tournament called COTIF - Comité Organisateur du Tournoi International de Football.

The tournament is right now on their 24th edition, and already counted with the participation of 105 teams from over 25 countries all over the world, and some of the world’s finest football players.

#mkt has been challenged to create a brand new website for the tournament, that should be modern and inclusive by allowing easy navigation to all users, and with the aim to get an even greater range of teams the following edition.

U17 Football Tournament Brief

The Process

As the tournament already has such a large and impressive history, we wanted to showcase that so people would be as impressed as we were. So we collected as much data as possible so we could use it throughout the website.

Once we gathered the majority of the relevant content we started designing the website using Adobe XD. Due to the tight deadline we’ve had to restructure our internal processes so whenever the design of a page and content would be approved, we’d start developing right away. This layering and multitasking approach saved us an incredible amount of time and was crucial to our success.

Once we got the website fully developed in one language, with the engaging effects and optimised imagery, we then went ahead and created several duplicates of it as the website needed to be available in English, French, Spanish and Portuguese.

U17 Football Tournament Website View

The Results

The tournament not only managed to get some great new teams participating, but they also had to refuse others as they already had all available spots filled in.

127.43 %

Sales of the 3-day pass

87.94 %

Website New Users

104.35 %

Website Sessions

when compared with the same time on the previous event.


Mac Screen
U17 Football Tournament Website Before U17 Football Tournament Website After


Related Projects

social media marketing

web services

pay per click

creative services

All rounded digital marketing and creative challenge for the unique ice cream and desserts restaurant Scooperb, their franchise boom and digital growth.

web services

creative services

Creation of a modern and minimalistic brand identity, and matched the result with a unique and calming website design.