PPC Agency in London
PPC (pay per click) advertising is a model whereby you pay a certain provider, like Google or Facebook, to promote your ad to target audiences. This model is called “pay per click” because you only pay the provider when an actual user clicks on your ad. Through this system, businesses reach the users they want without wasting any money.
#mkt is an accredited Google Partner ppc agency by demonstrating ad skills and expertise, achieving client’s revenue growth, and sustaining and growing our client base.
Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer, or simply by navigating through the web. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits, or use the Google Display Network which covers more than 2 million websites.
Facebook Ads run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites. They come in a variety of formats—single image, video, slideshows, and more—and can be targeted to extremely specific audiences.
Similarly to Facebook, Instagram ads appear throughout the app, including in users’ feeds, Stories, Explore, and more. They look similar to normal posts but always contain a “sponsored” label to indicate that they are an ad. They also often have more features than a normal post, such as links, CTA buttons, and product catalogues.
While TikTok Ads aren’t as popular as Facebook or Instagram ads (yet!), they’re an incredible opportunity for brands looking to widen their reach. And now is the perfect time to start using TikTok ads — since not many brands and businesses have caught on to their potential.
Like other social advertising platforms, LinkedIn ads offer you a variety of ad types and formats to play with. Across all their offerings, LinkedIn advertising supports brand awareness, website visits, engagement, video views, lead generation, and site conversions.